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PHOTO-BOOTH POP-UP · INSTACART
SNAP, SHOP, SAVE
CHALLENGE
To go beyond a traditional ad push: amplify Instacart's freshness and playfulness, show its full range, and create moments guests want to share.
OPPORTUNITY
We designed "Where Shopping Brings Out Your Smile", a photo-booth pop-up in a busy public plaza that turns the brand's values into a playful, shareable experience.
THE VISITOR JOURNEY
from spotting a carrot to sharing a smile
01
Spot
Carrot wayfinding markers across the city lead people to the plaza.
→
02
Snap
Visitors step into a themed booth and take a photo.
→
03
Unlock
An AR overlay on the photo reveals exclusive discounts.
→
04
Share
Guests redeem tokens in the app and share their photos.
THREE BOOTHS
one for every aisle
[BEAUTY BOOTH]
Beauty
A photo-friendly beauty set where AR overlays reveal discounts on beauty products.
[FOOD BOOTH]
Food
A playful food set, shaped around the freshness Instacart is known for.
Home Essentials
A home set that shows the range of everyday products on the platform.
PROCESS
from brand study to a plaza full of carrots
01 RESEARCH
A brand study distilled Instacart into efficiency and enjoyment, delight and authentic warmth.
02 DESIGN
We mapped the visitor journey from awareness to sharing, around three themed booths.
03 PROTOTYPE
Carrot wayfinding markers, an AR photo overlay with exclusive discounts, and in-app token redemption.
04 BUILD AND TEST
We prototyped the AR booth and set success measures for launch.
more than grocery delivery
The pop-up showed the breadth of Instacart's offering in an experiential format, helping visitors see the platform as more than grocery delivery.
MEASURED BY
App downloads
Token redemptions
Visitor feedback
Social impressions
NEXT PROJECT
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CONTACT
team@studio-outline.com
+91 98294 19091
+91 77920 99999
LOCATION
199 Narayanpuri, Jhotwara Industrial Area, Jaipur, Rajasthan 302012
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