EXPERIENTIAL MARKETING · NETFLIX

A FAIRYTALE IN CENTRAL PARK

CHALLENGE

Bringing a fictional story into a real-world setting means balancing creative ambition with the realities of public space. In a large outdoor environment, maintaining a sense of narrative, audience engagement, and immersion becomes especially challenging when logistics, safety, accessibility, and scale shape what is possible.

OPPORTUNITY

An opportunity to turn storytelling into something physical, shared, and unexpected. To let audiences step into a familiar narrative, discover it through different moments and environments, and experience the tension and wonder of a fairytale as it comes to life around them.

THE JOURNEY

01 BEFORE

The trail

Pop-up trucks and subway wraps across the city, and an AR breadcrumb game that leads people toward the park.

02 DURING

The maze

A five-day walkthrough at Harlem Meer, built like an escape game, with the story unfolding as visitors move through the forest.

03 AFTER

The gathering

A social space after the maze where visitors stay, share and talk about what they saw.

PROCESS

from story to experience

01 RESEARCH

We benchmarked experiential launches, mapped three audience segments, and evaluated logistics, technology, budget, and safety to establish the project's feasibility.

02 SITE & JOURNEY

Harlem Meer was selected for its forest-like setting. The site became the foundation for a phased, escape-game-inspired journey that unfolds through the landscape.

03 EXPERIENCE DESIGN

The fairytale was translated into a sequence of narrative moments, building suspense and guiding audiences through the experience rather than presenting the story all at once.

04 SPATIAL PLANNING

The concept was developed through spatial layouts and event-flow planning, exploring how the environment, visitor movement, and story could come together across the site.

CONTACT

team@studio-outline.com

+91 98294 19091

+91 77920 99999

LOCATION

199 Narayanpuri, Jhotwara Industrial Area, Jaipur, Rajasthan 302012

SOCIAL

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